Digital platform for event registration and participation
Design of a mobile platform to follow the participant's entire journey, from registration and attendance confirmation through to the event itself. The tool brings together a digital ticket with QR Code, venue and lodging info, agenda, talks and other content, with different access levels for guests, speakers, exhibitors, hosts and the organizing team.
Conceived as a micro SaaS, the project was built modularly, allowing the platform to adapt to different events while centralizing both the participant experience and real-time operations. The focus was on creating a simple, quick-to-understand interface.
Sindilub Press Magazine
More than 40 issues developed, including the graphic design concept and the rollout of the new visual identity. Each issue is prepared for both print and digital publication, running about 28 pages. Sindilub Press is the union's official publication, released bimonthly with content dedicated to the lubricants market, bringing together news, interviews and industry topics.
If you'd like a specific issue (from #131 onward), I can send you the full PDF by email. The direct link to the latest issues is at: sindilub.org.br/revista
Social Media
Creation of posts and stories, plus managing and publishing all of the union's communication on Instagram, Facebook, LinkedIn and YouTube. Over the course of the partnership, close to 500 pieces have been created and published across these channels.
Sindilub's official channels: Instagram Facebook YouTube LinkedIn
A significant part of this communication is part of the #JuntosPelaQualidade (“Together for Quality”) campaign, a Sindilub initiative focused on raising awareness and helping combat adulterated lubricants in Brazil, using its own seals to identify unauthorized and/or irregular products. Much of this content also follows guidelines set by ANP, Brazil's national petroleum agency.
Networking Events
Among the main projects are ERCOM & EALUB, held every two years in partnership with Recap, the REx Revendedor Experience at Raceville Speed Club in Brotas (SP), plus initiatives like Matinal Sindilub, Live Sindilub, Conexão Varejo, the Members' Assembly, Governance sessions, a Tax Workshop and year-end celebrations.
Sindilub regularly holds meetings, talks, interviews, gatherings and campaigns for its members and the general public. My work covers the visual concept and production of materials for each initiative, including identities, promotion, presentations, signage, giveaways and other materials, for both online and in-person events.
Institutional
In 2018, I redesigned Sindilub's visual identity, renewing not just the brand but the company's entire visual concept. Since then, communication has taken on a more informal, fluid, friendly and contemporary approach, bringing Sindilub closer to its audience without losing credibility.
The new design guided every brand touchpoint. I also worked on the website as a UX and branding consultant. Above, the logo's evolution and some supporting materials.