Case — 03

Occasional, 3 years

JW Marriott

I provided services to the hotel, handling marketing and communication requests, plus specific initiatives for its restaurants and bars. A project defined by strict international guidelines and close attention to the smallest details.

Role: Branding Consultant Market: Hospitality
PROJECT — 01

Restaurant Menus

The hotel offers a range of dining options, each with its own concept and experience. I redesigned all the materials, print and digital, as well as the UX for browsing the menus inside the hotel's internal app. More than just design, this was a precision-driven project — one that demanded close attention to every detail of copy, pricing and information.

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Besides the main restaurants, the project also covered the lobby and pool bars, the spa's delivery service, and the hotel's room service.

PROJECT — 02

Corporate Giveaways

A handful of design projects for physical products, distributed to guests and staff. Most of the giveaways were tied to specific marketing campaigns.

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Above, a collection of mousepads, mini chocolate packaging, a tote bag, coasters, a folder with brochures, and a notepad.

PROJECT — 03

Rio Map

I created a vector illustration of a city map, highlighting the main points of interest for guests and designing a visual piece that made it easier to get oriented and explore the area around the hotel.

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Besides designing the piece, I followed it through print production, supporting the Products team in the final execution stage.

PROJECT — 04

Elevator Campaign

I developed communication pieces for the hotel's elevators, including motivational stickers for staff in the service hall, plus the floor information panel and promotional pieces in the guest elevators.

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I also oversaw the sticker production and on-site installation.

PROJECT — 05

Miscellaneous

A selection of campaigns and communication materials, both print and digital, including banners, flyers and email marketing pieces.

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Some of these materials were developed for specific tourist groups, with content and language adapted to each audience and its origin.

A hotel menu doesn't forgive mistakes: an outdated price or a dish that's no longer on offer turns into an immediate complaint. That's where I really honed precision as part of design.

From the app screen to the elevator sticker, the same brand needed to work across every surface and format. A constant exercise in thinking in systems, not standalone pieces.

I'm a Rio native, and the hotel sits right on Copacabana beach. Working on a luxury Marriott brand so close to home made the experience even more special!

A partnership that paid off

The work with the hotel ended up extending well beyond the projects shown here. The contacts I built through this partnership led to new jobs, and I still keep a professional relationship today with the hotel's former Marketing director, who went on to work independently and has hired me for a few projects since.