Case β€” 06

For 3 years

Zissou

A partnership since the brand's inception, supporting the startup's growth across different communication fronts.

Role: Design Consultant Market: Mattresses and Bedding
PROJECT β€” 01

Digital Campaigns

A series of materials produced to promote the brand on social media, the corporate website, partner media and email marketing.

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The company's communication always had a young, bold and easygoing tone, drawing on everyday situations and jumping on timely opportunities to connect with its audience.

PROJECT β€” 02

Print Materials

Various flyers, brochures, booklets and documents were produced for distribution at events and points of sale.

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I was responsible for the creative work and for following through on print production, ensuring the final materials met the company's required standards.

PROJECT β€” 03

Corporate Presentations

I developed a variety of layouts for project meetings, budgets, campaigns and reports, many of them containing confidential information that can't be disclosed.

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Above, a small selection of screens from a few specific projects.

PROJECT β€” 04

Relationship Events

Zissou has a habit of creating in-person experiences so customers can get to know and try the products firsthand. I helped produce some of these events, developing visual concepts, communication materials and spatial solutions.

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Beyond the creative work, I was involved in planning the layout and organization of the spaces, and followed through on how the materials were applied on-site.

PROJECT β€” 05

Miscellaneous

Support across different design fronts, from technical drawings for mattress labels to patterns for pillows and cushions. There were plenty of details and adjustments throughout the partnership, including urgent requests and tight deadlines.

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Many campaigns were built by four β€” and sometimes eight β€” hands, in collaboration with agencies, architecture firms and promotional product companies.

This was the first time I worked with a startup that was truly starting from scratch β€” an amazing and deeply rewarding experience in every way.

The three founders are very tuned in to everything new happening in the market. Every project was a chance to try out fresh ideas.

To this day I still follow, a bit more from the sidelines, how the brand has evolved β€” always rooting for them and admiring everything that's been built.

A case I honestly wasn't sold on

I'll admit I was pretty skeptical when the first co-founder told me he wanted to bring to Brazil a mattress rolled up and vacuum-packed inside a box, which the customer would take home and set up simply by unrolling it. I genuinely thought the Brazilian market wouldn't go for it. Thankfully, I was wrong. Today, the brand has a well-established presence and a track record that clearly proved the idea could work.