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Transforming complexity into clarity for over 20 years.
Graduated in Industrial and Graphic Design from ESDI/UERJ, with a postgraduate degree in Brand Management from Anhembi Morumbi University and a Google UX Design Certificate, I built my career across Rio de Janeiro, London, and São Paulo. Over more than two decades, I have worked for global organizations such as Ernst & Young, O Globo, Xara Software, and LexisNexis, helping transform business needs into consistent, scalable, long-lasting, user-centered, and commercially effective products, brands, and digital experiences.

My work combines product thinking, user experience, and design. I am particularly drawn to challenges that require organization, clarity, and alignment across different teams and stakeholders. Working with international teams and products shaped by global standards, I learned how to balance different perspectives without losing sight of simplicity and clarity in the user experience. From information architecture to design systems, my focus is on creating intuitive solutions that support both user needs and business goals.

I also work as an independent consultant, collaborating with companies and projects of different sizes. Beyond the corporate environment, I pursue a variety of personal initiatives: I have written and published a book, directed a short film about inclusion, and produce digital artwork. In my spare time, I enjoy Lego and building and strategy games — interests that reflect the same curiosity for systems, structure, problem-solving and continuous learning that has guided my professional journey.




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