Product Design • Branding

Connecting strategy, people and technology.

I work across brand and digital product management, integrating UX, information architecture, design systems, visual identity and graphic design. From ink pen to generative AI, the tools evolved. The essence didn't.

See projects About me

RESEARCH — People, data and context STRATEGY — Product, brand and business STRUCTURE — Flows, navigation and information CONCEPT — Ideas and solutions DESIGN SYSTEMS — UI, guidelines and governance VALIDATION — Testing and learnings ANALYTICS — Metrics and evolution RESEARCH — People, data and context STRATEGY — Product, brand and business STRUCTURE — Flows and information CONCEPT — Ideas and solutions DESIGN SYSTEMS — UI, guidelines and governance VALIDATION — Testing and learnings ANALYTICS — Metrics and evolution

Recent experience

For 5 years

LexisNexis Risk Solutions

I worked as a UX Product Designer on the company's portal, a data verification (compliance) platform that cross-references complex information to make research and analysis clearer for end users, while also supporting the company's sales and marketing teams in Brazil.

Continuous product evolution
UX for the core tool
Design Systems following international guidelines
Information architecture and navigation
Collaboration with Product, Engineering, QA and Global UX

For confidentiality reasons, project screens and materials can't be shown publicly in this portfolio.

Selected projects

Design and production

A selection of work spanning different parts of my career — from brands and visual communication to digital products and UX.

CASE — 01 For 5 years

Ernst & Young

Design management for the Communication and Branding area, at one of the world's largest audit firms.

CASE — 02 Ongoing, 8 years

Sindilub

Rebranding, website and social media management, plus the bimonthly print magazine and event materials.

CASE — 03 Occasional, 3 years

JW Marriott

Concept art for marketing campaigns, plus printed materials and giveaways for the hotel and its restaurants.

CASE — 04 Ongoing, 7 years

Telesys

Brand identity, corporate presentations and a screen system for audiovisual monitoring.

CASE — 05 One-off, 1 year

Petrol

UX project for a search tool, plus the creation and production of ads published in Sindilub Magazine.

CASE — 06 For 3 years

Zissou

Involved from the brand's inception through to ongoing digital and print materials.

Professional recognition

Excerpts from LinkedIn recommendations written by professionals I've worked with throughout my career — in UX/Product Design, Branding, Art Direction, and international settings.

Mark Guisinger Principal User Experience Designer II — LexisNexis Risk Solutions

São Paulo UX Product Design

“I can recommend Rogerio for any senior UX design role. I had the privilege of working with Rogerio for 5 years. During our time together Rogerio demonstrated the ability to bridge the gap between user needs and technical constraints to provide the best solution.”

Mitizy Maria Olive Kupermann Communication & Branding Director — Ernst & Young

São Paulo Branding Design

“Rogerio was part of my marketing and communications team at EY, and we worked together for six years. Rogerio is one of the most talented and skilled professionals I've worked with. His design solutions were always excellent, and we produced many memorable projects together. He's a serious, dedicated and creative professional, with great taste and a strong sense of aesthetics.”

(Translated from the original in Portuguese)

Mario Toledo Editor/Journalist — O Globo

Rio de Janeiro Page Design

“Smart, cultured and creative. Rogerio is one of the best designers I've worked with. I edited 'Boa Viagem' (literally meaning 'Good Trip') magazine and Rogério was responsible for the covers. We'd have the planning meeting on Wednesday, and by Thursday he'd deliver the artwork so we could discuss the editorial direction. More often than not, he'd hand me two or three options — all of them excellent. We won several internal awards for Boa Viagem's cover stories.”

(Translated from the original in Portuguese)

Ilan Copelyn Software Engineer — Xara Limited

London Software UI

“Rogerio is talented graphic design artist, and all round great guy. We worked together at Xara Limited.”

Paul Keane Senior Programme Manager — Sevina Technologies

London / Paris App and Software UI

“I worked with Roger for a short time in London. During that time, Roger demonstrated a standard of excellence for his dedication to his duties & his creative design focus. At all times approachable, his attention to detail & personality was an asset to the organisation. I would recommend Roger as he is personable and works well with others.”

About

A career built on the curiosity to observe, understand, organize, create and recreate over time.

Keeping pace with the evolution of design — from manual layout with Letraset to the new possibilities of creating with AI.

Industrial Design degree — ESDI/UERJ
MBA in Branding — Anhembi Morumbi
Animation course at Méliès with the original short film “Inclusion”
UX Design certification by Google
UX Research certification by Mergo
Worked at: Editora Record, O Globo, EY and LexisNexis
3 years of professional experience in London — Xara
Speaker on branding at Belas Artes and CEPAC
Author of the book Branding and Design Overview
Personal projects in digital painting

RioMy origin

LondonMy accomplishment

São PauloMy home

Projects, collaborations and good ideas start here.

Let's talk

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LinkedIn ↗ Film ↗ Paintings ↗ Book ↗

Connecting strategy, people and technology.

LexisNexis Risk Solutions

LexisNexis Risk Solutions

Key activities

Project context

Highlights

Confidentiality

Design and production

Ernst & Young

Sindilub

JW Marriott

Telesys

Petrol

Zissou

A career built on the curiosity to observe, understand, organize, create and recreate over time.

Let's talk

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