Roger Weikers | Product Design

Role details

Ernst & Young

Working in the Communication and Branding department, I reported directly to the Brazil leadership and the company's international guidelines team, leading identity, institutional communication and brand experience projects.

My collaboration

Creation of visual concepts for events, campaigns, publications, digital environments and internal initiatives.
Collaboration with the technology team on digital projects, including institutional sites, event hotsites and EY University (EYU).
Development of EY Brazil's official publications, from graphic concept to final production.
Implementation of EY's global rebrand in Brazil, adapting the new visual identity across institutional materials, internal communications, events and other company touchpoints.
Art direction for large-scale events, most notably the Rio 2007 Pan American Games.
Management of creative partners and vendors for printing, giveaways and promotional materials, working alongside Marketing, Events, Sales, HR, Copywriting and Technology.

PROJECT — 01

Guide to Preparing Financial Statements

Every year, the company distributed this printed guide to clients and partners. I was responsible for the graphic design and production — from layout to print — as well as the satisfaction survey website/app, suggestions for future editions, and digital launch materials.

The three images above are from the 2004 edition; the two below are from 2005.

PROJECT — 02

2007 Pan American Games

This was the largest project I took part in during my time at the company. My work ranged from checking logo usage at official courts to creating and managing materials for exclusive events — a themed desk calendar, signage at Santos Dumont and Congonhas airports, bus wraps, stage design, a hotsite and a volleyball-shaped invitation. There were two major productions, in São Paulo and Rio, hosting VIP clients who attended the games and stayed at the Copacabana Palace.

This event's branding, together with the Exame magazine seal (Best Companies to Work For), was incorporated into the company's stationery. I was also responsible for that adaptation.

PROJECT — 03

Ernst & Young University

Direct collaboration with the training team on EYU's rollout in Brazil. Based on the international guidelines, I developed the launch materials, course interfaces, digital registration project and a direct channel with trainers, plus giveaways, uniforms and classroom signage.

For confidentiality reasons, images of the classrooms and actual training sessions cannot be shared publicly.

PROJECT — 04

Entrepreneur of the Year

Every year, EY brought to Brazil the award recognizing the entrepreneur who had made the greatest impact that time — I was directly involved in building the branding for these events.