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ABOUT THE COMPANY
Brazilian producer of automotive lubricants and greases.
Direct competitors:
Producers and importers of automotive lubricants in Brazil.
Indirect competitors:
Sale of other automotive items, accessories, and equipment in the same retail units
Possible supporters:
NGOs and pro-environmental organizations, groups that support clean and green industry
Other work previously produced for this same client:
artwork for their ads to be published in the bimonthly magazine "Sindilub-Press".
Brazilian producer of automotive lubricants and greases.
Direct competitors:
Producers and importers of automotive lubricants in Brazil.
Indirect competitors:
Sale of other automotive items, accessories, and equipment in the same retail units
Possible supporters:
NGOs and pro-environmental organizations, groups that support clean and green industry
Other work previously produced for this same client:
artwork for their ads to be published in the bimonthly magazine "Sindilub-Press".
THE DESIGNER’S ROLE IN THE PROJECT
Redesign of the app for browsing and purchasing their products; research and usability process management; all screen creation and prototyping steps; own visual design, iconography, and graphic elements.
PROJECT GOAL
Practical, fast, and straightforward app, to present the company's product portfolio, its descriptions and characteristics, as well as opening a direct channel with the supplier and its merchants.
TARGET AUDIENCE
Current and future buyers (and sellers) of the company's products, as well as drivers interested in learning about lubricants and their main features.
Redesign of the app for browsing and purchasing their products; research and usability process management; all screen creation and prototyping steps; own visual design, iconography, and graphic elements.
PROJECT GOAL
Practical, fast, and straightforward app, to present the company's product portfolio, its descriptions and characteristics, as well as opening a direct channel with the supplier and its merchants.
TARGET AUDIENCE
Current and future buyers (and sellers) of the company's products, as well as drivers interested in learning about lubricants and their main features.
KEY CHALLENGES OR CONSTRAINTS
This project aims to gather information about the company's products and also institutional campaigns, presenting themes such as the impacts that manufacturing can cause to the environment. The challenge is the way the app is built, making it not look like just a company store.
RESEARCH STUDY DETAILS
The problem identified was the lack of clarity and objectivity in the detailed information about each product. This app should work as a file for technical data cards, where the user can quickly get the information they need straightforwardly. It was also suggested that there should be an area for usage tips, which product best fits each situation, and other curiosities about this market.
This project aims to gather information about the company's products and also institutional campaigns, presenting themes such as the impacts that manufacturing can cause to the environment. The challenge is the way the app is built, making it not look like just a company store.
RESEARCH STUDY DETAILS
The problem identified was the lack of clarity and objectivity in the detailed information about each product. This app should work as a file for technical data cards, where the user can quickly get the information they need straightforwardly. It was also suggested that there should be an area for usage tips, which product best fits each situation, and other curiosities about this market.
| PERSONAS |
The users of this App would be in theory all those who drive (or take care of) vehicles, as well as curious people, somehow interested in the automotive lubricants market. Two "personas" were highlighted as end users: A dealer of this product and a professional driver. Although nowadays we have a huge amount of women driving, the market is still seen as masculine, especially when it comes to car maintenance and the purchase of accessories.
User Story (business owner): "As a GAS STATION OWNER, I want EASY ACCESS TO TYPES OF LUBRICANT, so I can PRESENT THE BEST OPTIONS TO MY CUSTOMERS".
Problem Statement (business owner): "Benjamin, who is a gas station owner, needs a quick search tool for automotive lubricants so he can quickly serve and help his customers".
User Story (driver): "As a DRIVER, I want to FIND THE BEST LUBRICANT OPTIONS, so I can SAVE MONEY AND TIME, AND ALSO KEEP MY VEHICLE IN THE BEST QUALITY AND PERFORMANCE".
Problem Statement (driver): "Nelson, who is a professional driver, needs more clarity, speed and convenience to gather information about automotive lubricants, so he can save money and maintain the quality of his vehicle".
| INITIAL DESIGN CONCEPTS |
It was then defined that this app would be primarily focused on the mobile format, with the possibility of expanding to tablets and desktops in the future (top-down / progressive enhancement model). The language would be in Portuguese only, leaving open the future option of Spanish and English as well.
A comparison was made with the products on the market (competitive audit), then some key points for improvement and serious problems to be solved (pain points) were raised. Next, the first storyboard and "crazy 8s" ideas were drawn, to finally get to the first digital wire-frames.
| USER INTERFACE AND PROTOTYPE |
Used software: Adobe Illustrator and Photoshop + Microsoft Office + Figma.
All screens and pop-ups:
Prototype simulation:
Watch the video on Youtube: LINK
Control yourself the navigation of this prototype, in Figma: LINK
Custom icons, colors and images for this project:
| USER TESTING RESULTS AND CONCLUDING REMARKS |
DESIGNER'S REVIEW
This project was very close to an e-commerce system because the app shows the customer's product mix, with its details and functions. I believe that from there on, it will be transformed into a direct online store.
From my point of view, there are still some size and proportion adjustments missing, but both the client and the users liked having large and quickly identifiable product images.
This project was very close to an e-commerce system because the app shows the customer's product mix, with its details and functions. I believe that from there on, it will be transformed into a direct online store.
From my point of view, there are still some size and proportion adjustments missing, but both the client and the users liked having large and quickly identifiable product images.
USERS' REVIEWS
The product sheets look excellent, but the user tips area could be more differentiated, because everything looks too similar visually.
Some process conclusion screens are missing, such as "sent messages" or other similar confirmations.
A new Design Sprint will be ideal to fix those issues.
The product sheets look excellent, but the user tips area could be more differentiated, because everything looks too similar visually.
Some process conclusion screens are missing, such as "sent messages" or other similar confirmations.
A new Design Sprint will be ideal to fix those issues.
UP NEXT
Besides the adjustments already mentioned, the idea is to redesign the app for larger screens and also to include a product value section (with updated prices).
In the more distant future, we will also divide the product categories even further (by type, volume, function, etc.).
Besides the adjustments already mentioned, the idea is to redesign the app for larger screens and also to include a product value section (with updated prices).
In the more distant future, we will also divide the product categories even further (by type, volume, function, etc.).
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